CRM Marketing Executive

Our client is looking for a CRM Marketing Executive to join their rapidly growing team in Chester. As CRM Marketing Executive, you will be responsible for improving the engagement of existing customers and its sub brands. Our client offers a good salary, bonus, company benefits including pension, medical insurance, enhanced maternity and paternity, holiday discount and wellness extras along with personal progression and development. This is an exciting opportunity for someone looking to work with one of the UK's leading and award-winning independent holiday cottage rental providers in order to progress in their career and to become a key part of a rapidly growing business in a vibrant and fun working environment.

The Role

Improve the engagement of existing customers and its sub brands

Drive bookings and increase the rebook rate

Take accountability for the execution and effectiveness of multi brand CRM campaigns

Improve the retention rate of existing customers

Key Responsibilities:

They will be accountable for delivery in the following areas:

CRM Campaigns

  • Participating in the delivery of CRM campaigns directed at existing customers, working from an initial brief, ensuring delivery of key tasks on deadline and the overall success of the campaign
  • Conducting follow-up analysis of campaigns to evaluate the success, any opportunities for improvement and the return on investment of budget
  • Creating and maintaining processes around campaign activity
  • Auditing campaigns to ensure they are deploying according to the expected rules
  • Reviewing competitor activity

Project Management and collaboration

  • Prioritising work with other stakeholders in accordance with the CRM plan
  • Networking internally and developing strong working relationships with colleagues within and outside of marketing to ensure alignment and collaboration


  • Identify, share and spread best practice throughout the business and demonstrate excellent team work.
  • Communicating effectively and influencing key stakeholders across the business, both internal and externally such as suppliers, HOD’s, Directors etc.
  • Embrace and drive innovation with the ability to think outside the box
  • Consistently demonstrate passion for the business and the role
  • Show confidence and conviction with decision making taking full responsibility for your actions and outcomes.

Personal Management 

  • Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity
  • Role models values, philosophy and business goals and objectives
  • Constantly seeks out opportunities for self-development and remains coachable at all times

Essential Experience:

  • Previous commercial experience in a CRM executive role, including:
  • Management of CRM campaigns, from taking an initial brief to delivery of the campaign process and creating follow-up reports to measure the success of the campaign against objectives
  • Experience of planning and implementing test activity through multiple channels
  • Experience of working on multi-channel campaigns, including email, direct mail and other digital activity
  • Digesting marketing data and using this to create reports and convey meaningful and useful commercial information
  • Managing key stakeholders at different levels of seniority within the business
  • Experience of managing, building and deploying activity through an email service provider
  • Good level of Excel skills (at least intermediate)

Personal attributes:

  • Aligned to and working by our company values
  • Strong communication skills – both written and verbal
  • Analytical and able to interpret data meaningfully
  • A motivated self-starter, able to prioritise workload with minimal direction 


  • 33 days’ holiday (including bank holidays)
  • An additional day off during the week of your Birthday
  • Annual bonus scheme
  • Staff pension
  • Private Medical
  • Death in Service payment
  • Subsidised park and ride passes
  • Enhanced Maternity and Paternity pay
  • Long service awards - cash payments and increases in holiday allowances
  • Staff discount on cottage holidays
  • Free worldwide travel insurance (including family members)
  • Wellness extras, including free annual flu jabs, reflexology sessions and free fruit supplied in the office


If you feel that this could be the right role for you then apply now and we’ll be in touch.

  • Date Posted:
    11th January 2019
  • Location:
  • Salary:

To discover more, please get in touch...